KeraStraight - How It Works
KeraStraight works by fortifying the hair with the power of white clay, keratin & 22 karat gold.
Keratin is a natural compound found in hair, skin and nails and this protein is what gives the hair its strength. This 'liquid hair' blends with the hair on your head and improves the hair's quality on both the inside cortex layer and the outside cuticle. The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. The added strength, elasticity and moisture results in the smooth, soft, shiny and straightened affect. The larger molecules coat the hair cuticle and take the environmental effects such as UV rays, smog, and smoke from the outside of your hair, further damage to the hair shaft is thus prevented. The effectiveness of the nanoparticles of Keratin are fortified via the addition of 22 karat gold. As an element, gold is well known within the scientific community for its unique ability to affect negative ions. The gold in KeraStraight is sequentially processed to the point that it breaks down into the smallest possible nanoparticles. As a result, the gold is able to permeate the hair, working in tandem with the Keratin to bring about a robust yet elegant transformation.
It brings to hair what it was lacking to begin with and what it has lost over the years.
Is the hair dull, dry and damaged? Is it curly, wavy, frizzy, overly voluminous or unmanageable? One application of KeraStraight puts an end to all that.